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About

Serra Toyota Audi VW of Traverse City is a car dealer, located at 1301 S Garfield Ave, Traverse City, MI 49686, USA. They can be contacted via phone at +1 231-946-5540, visit their website www.serratraversecity.com for more detailed information.

Location :
1301 S Garfield Ave, Traverse City, MI 49686, USA
Added by Jopie, at 08 June 2016

Opening Hours

  • Monday 8:30 AM – 8:00 PM
  • Tuesday 8:30 AM – 8:00 PM
  • Wednesday 8:30 AM – 8:00 PM
  • Thursday 8:30 AM – 8:00 PM
  • Friday 8:30 AM – 6:00 PM
  • Saturday 8:00 AM – 4:00 PM
  • Sunday Closed

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12 Reviews

  • David Rapson
    18 December 2017

    Dave Gilbert is a great salesman. He is an honest and low pressure sales person who does what he says he is going to do.

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  • Mark And Kathy Primo
    19 November 2017

    Friendly, knowledgeable, helpful staff in both service and parts department. Thanks for all your help with the seat belt extender.

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  • Rick Andrews
    23 October 2017

    From beginning to end my experience buying a used truck at Serra was messy and left me uneasy. Yes, in the end, they made an effort to “make things right” and I bought a truck but I don’t feel good about it. First, the salesman did not know his product (“well, I can tell you my relative owns one and loves it!”. that’s all he could say. Really?), and he was unaware of inventory he had on the lot until I told him. The worst part was when he “worked with his manager to get approval of the best price”. I agreed to the price and said I would give him a check by the end of the day. Deal agreed, right? Nope. A couple hours later a manager called to say the truck was already sold to someone else. The manager had been involved in proposing their “best price” to me so what was really going on? Sloppy operation at best. They then offered a discount on a different truck which I bought. Maybe it was a good deal? Who knows. The whole experience just failed to give me confidence in nor build my trust.

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  • Terry L. Montgomery Sr
    29 September 2017

    UPDATE ..09/29/2017 and spoke to Jim Tuohy "managing partner"and from their previous work 3 months ago got stuck with a bill for an additional $1700.00!! Thanks NEW BIG DEALER in town, thanks Jim, nice personal touch.
    To begin with I took it in for a Lube , Oil, Filter and Tire Rotation. and this is what happened: Got ripped off to a tune of $100's of dollars, not finished on time, involved and informed were service write Kyle, service director Dan and the general manager Jim was informed. Completely ruined a set of new tires, put on the wrong set of brakes, no emergency brake, no alignment and I didn't even get the car wash.
    WHY do I have to give then ANY STAR's
    Compassion to begin with and then NOTHING in the end. Plus I get to do it all all over again but this time with Bill Marsh's Brake and Alignment Center. Bill Marsh Group has ALWAYS been trustworthy and HONEST, not going back to Sierra or ANY of their Dealerships.
    WHY do I have to give then ANY STAR's

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  • Kaitlin Lucero
    16 September 2017

    Leo Cherup is who is you need to work with!!! He was so helpful. My husband and I were first time buyers and Leo was there for us every step of the way!! He answered all of our questions. Being in sales my husband and I both knew the game, we were pleasantly surprised that Leo wasn't pushy and wanted us to make the decision that best suited our budget and needs. We cannot recommend him enough. We will always use him for our future car purchases!!

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  • Katie Myers
    25 August 2017

    Came in for an unscheduled oil change, tire rotation and tail light repair. I had a snack in the customer lounge and I'm using the free WiFi to post this review. Everyone is friendly and accommodating and this has been my experience every time I've been here. Thank you for the great customer service!

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  • Cory Jacobson
    28 July 2017

    I have purchased 5 Audi automobiles over the past 3 years for our business at various dealerships throughout Michigan. I was in Traverse City attending the annual film festival and stopped to see the latest Audi models and unexpectedly ended up trading in my older A-6 and drove home in a new A-8. The following year I contacted Lennie O'Brien in sales and he found the exact A-5 Audi we had been looking for throughout the Detroit area with a manual transmission. He even facilitated my purchase over the phone. This was simply the finest experience I have ever had purchasing any automobile in my life. I drove from the opposite corner of the state of Michigan to buy a car from Mr. O'Brien, his level of service and appreciation of me as a customer is rare in this life and greatly appreciated.

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  • Terry L. Montgomery Sr
    06 June 2017

    To begin with I took it in for a Lube , Oil, Filter and Tire Rotation. and this is what happened: Got ripped off to a tune of $100's of dollars, not finished on time, involved and informed were service write Kyle, service director Dan and the general manager Jim was informed. Completely ruined a set of new tires, put on the wrong set of brakes, no emergency brake, no alignment and I didn't even get the car wash.
    Compassion to begin with and then NOTHING in the end. Plus I get to do it all all over again but this time with Bill Marsh's Brake and Alignment Center. Bill Marsh Group has ALWAYS been trust worthy and HONEST, not going back to Sierra or ANY of their Dealerships.

    response / report this review
  • Mary McAuslan
    05 March 2017

    Very pleased with service I received today. I showed up at Serra with a problem without an appointment and was taken immediately. Loose cover panel on underside of car was damaged and packed with ice and needed to be removed. Servicemen did it immediately and didn't charge me anything. I will need to return to my Audi dealer at home for replacement, but it's safe to drive. They even washed the car, and it was filthy from the weather we have had.

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  • Mitchell Cleland
    23 November 2016

    Terrible service department. My wife and I have MADE appointments twice now. One a month ago or more for an oil change and simple interior repair. Dropped off car at 930am, appointment time, received phone call mid to late afternoon from service department saying that the part had never been ordered?! Car was returned to us at around 4pm. So 6+ hours for a frigging oil change?! Second appointment, scheduled for 730am, to complete interior repair and put snow tires on the car, my wife received a phone call at 10am that they won't be getting to our car until 12pm?! WTF Serra Nissan?! What good is the appointment then! So incredibly frustrated and probably will never purchase a Nissan or Toyota from you again which is a shame because we have loved our Nissan's and Toyotas.

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  • Todd Perry
    18 August 2016

    I sold my car to the used car portion of Serra. I was moving out of the country very suddenly and did not have the time to sell to a private individual. They offered me $10,000 because they were only going to be listing it for $12,000. It is currently up on their website for $14,500, which they claim is discounted from $16,650. I dealt with Ed in the used cars department. I realize that they need to make a profit, but my experience is that they lie to your face about their products.

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  • Julie Menestrina
    15 June 2016

    No stars for Serra Motors, but it won't let me post without at least one star. They don't deserve it and did not earn it. We miss Otto! Traverse Motors was the only place we took our Toyota vehicles for service and I do mean only place. All has changed. Serra is unattentive, rude and expensive. I'm ready to buy another vehicle and very sad that I don't have the confidence in them that I had in Traverse Motors. Otto ran a business that was honest, dependable and filled with hard working staff. We call service department, get Ralph's voice mail and he never returns our calls. Come on. Why couldn't you keep the same level of service that we in Traverse City grew to know and love??

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