Got my wife an anniversary ring here. These people are very good at what they do. Treat you like you are the only thing that they have to do all day. They are also very good at pushing the budget, I had to transfer a couple thousand more from savings to cover the ring. To be fair though that probably had more to do with my wife than them. 💍👍
Great for women's jewelry, especially custom rings etc. for a good price. If you want anything for a man then just walk out that door. They are absolutely terrible for that. Spent 5 months to get a mans wedding band because they don't know how to size men's fingers. At one point they gave us the wrong ring back and eventually said we could no longer resize the ring anymore because we had tried too many times. We eventually had to go to Jared's by the Galleria. Again, just to be fair, they do a very good job with women's rings.
Be careful. My experience with Diamonds Direct was not good. The employee I interfaced with (Olga) was very knowledgeable and eager to help. However, after ordering a Verragio setting for my wife's engagement ring and waiting almost two months for the setting to arrive, the setting I received was not what I had purchased. The setting I received was missing the gold inlay that was specified on my order, and that I had paid extra to receive. This was obviously Verragio's fault, because the details were all listed correctly on the order, but my problem was that Diamond's Direct didn't offer anything to make the situation right. As a customer, that is disheartening. Here I am giving you thousands of my hard earned dollars, commuting over an our to your store for every visit, and after wasting 8 weeks of my time waiting to receive an incorrect setting, the only thing I was offered by the manager was an apology and a handshake. As a customer, that told me exactly how much they valued my time and money. The answer is not at all. I will not spend another dime of my money here.
Rachel at Diamonds Direct was EXTREMELY helpful throughout the process of my purchase! I had a specific style of ring in mind for my fiancee, and I walked away with the perfect diamond. The service, price, and follow-up was top notch! My fiancee absolutely loves her ring! She regularly receives compliments on it. THANKS AGAIN RACHEL!
My fiancé and I visited Diamonds Direct today! Upon entering, we were quickly approached by a worker who then introduced us to Olga. She was full of helpful information concerning my ring. We had to wait on some paperwork so Olga just talked to us about little things like life in Birmingham. She even told us about an upcoming sale. She was such a great help and overall it was a comfortable, professional environment.
They were very helpful and really listened to what I wanted to look at. They know their selection and were able to quickly find what they were looking for. Very good customer service.
Trust is a must when making a big purchase and Rachel Shields at Diamonds Direct gained our trust. She was so helpful in finding the right diamond and in the design of the setting. Her suggestions were informative and never felt pushy. She presented options and was excellent at educating us on diamond qualities. I will not be shopping around for future purchases; I found my expert. Thanks Rachel!
This is probably the worst experience and customer service I have received. We ordered a wedding band through them in April. We were served by a lady called Sue. Sue failed to measure my ring size and the band came back 3 sizes bigger than my ring size. My partner collected the band in May as I was in Canada at the time. Soon as I came back to England in July I took the band back to them and I was served by a guy called Oliver. Oliver measured my ring size and had a look at the original invoice. He said the invoice suggests Sue made a mistake and instead of measuring my ring size, she went off the stock code. He told me if the band can't be resized, the company will make a decision to order a new one as an employee's mistake was clearly evident. I dropped my ring off with Oliver and received a phone call few days later from the manager who told me nothing can be done with the ring. Apparently I have lost so much weight in 2 months that my ring size drops by 3 sizes. The management took no responsibility, but instead persisted to blame me for their mistake. After further argument they agreed to take the ring back and refund me the cost. That day, I tried few diamond experts to see if I can get the band made elsewhere before I fly back to Canada for our wedding. Getting that exact band with diamonds made in such short time frame was not possible. I reached out the store the next day and asked if I can buy the band back as I'm out of options. They refused to sell me the band back to me. The store has taken zero responsibility in their mistake and have done nothing to rectify the mistake. Our family has bought 4 wedding rings/band from this place in the past and we have recommended them to friends and family. This was clearly a mistake. Diamond Direct are great at making a sale and taking your money but will never rectify a mistake made by their own staff.
I HAD A HORRIBLE EXPERIENCE WITH THIS JEWELER. I PUT A RING ON LAYAWAY, BUT THEN IN 2 WEEKS I SAW ANOTHER ONE THAT I LIKED BETTER THAT WAS MORE AFFORDABLE. I ASKED TO USE THE MONEY I HAD PUT DOWN ON THE OTHER RING. THEY WOULD NOT ALLOW ME TO DO THIS, SO WHEN I ASKED FOR A REFUND, I WAS REFUSED AND I LOST MY DEPOSIT ALL TOGETHER. NOW I AM OUT $350.00 AND NOTHING TO SHOW FOR IT. VERY UNPROFESSIONAL AND DOWN RIGHT BAD BUSINESS. I WAS ALSO A RETURNING CUSTOMER. WON'T DO BUSINESS WITH THESE PEOPLE EVER AGAIN. BUYERS PLEASE BE AWARE!
I am livid! My boyfriend purchased a necklace for me from here for my birthday. I took the necklace in last week to have the chain extended and the clasp repaired. The people were nice enough but their computers were apparently down. I spoke with Christina G. at the repairs desk about what needed to be done and she assured me that it would be ready by today. I live pretty far from there so I decided to call ahead and make sure it was ready before wasting a trip out there. The receptionist asked for my information to see if she could check the status for me. She was unable to locate me or anything about the necklace in the computer system. When I mentioned that the computers were down the day I came in she said "oh that makes sense" and attempted to contact Christina who was at lunch. I was assured that the message would be forwarded to Christina and I would be called back. Several hours later I STILL hadn't heard anything and called back. The same receptionist told me that now She was with another customer and would call me back. Its now been another hour and no phone call. I don't know if they lost my necklace or just forgot to send it off and are avoiding telling me. I'm nervous and mad because this necklace means so much to be and I will be devastated if something happened to it. If I haven't received some sort of update TODAY I will go to corporate and leave this exact review on every online forum I can.
Update: Shorty after posting this review Christina finally calls me back stating she's "concerned with what I'm saying about her online." She says the necklace has been ready and that a text was sent to notify me of that. It wasn't. She tells me to come pick it up and remove my review. Called the customer service number online to see about filing a corporate complaint (which I wouldn't have done had she refrained from the attitude). Was told I'd be called by the store manager or VP and they would confirm details to overnight my necklace to me so I wouldn't have to deal with her anymore.
VP Yoni calls me almost immediately and was very understanding and apologetic about my feelings regarding the situation. He will overnight my necklace. I understand that sometimes we all have bad days, and do want to point out how pleased I was with the Receptionist (who's name I regretfully did not catch) and with Yoni. Both were very nice, very customer oriented people and are huge assets to the Diamonds Direct team.
From my initial phone call with an associate to signing the receipt after purchasing my Fiancee's engagement ring, Diamond Expert Irene Sova with Diamonds Direct Birmingham made the entire experience very enjoyable. When I arrived at the store to browse for a ring, Irene was extremely helpful. She took a lot of time showing me the different rings that they had to offer in my price range, what made each ring different, went in-depth about the 4 C's of diamonds, and was able to drop the price of the ring some to fit my budget. If you are ring shopping or diamond shopping in Birmingham, AL, I very highly recommend working with Irene at Diamonds Direct on HWY 280. You will not regret it!
I recently purchased a beautiful ring from this store for my soon-to-be fiancée and it has been such a wonderful experience, as it should be. Our salesperson, Rachel Shields, comes highly recommended as she has been extremely responsive, friendly, and helpful throughout the entire process, even after store hours. If you are looking for a ring, come to this store. You won't be disappointed.
I could not have asked for a better experience than what I had at Diamonds Direct. This place is always packed and they do a very good job of helping everyone in a timely fashion, but also with kindness. They will also work with you on pricing to try and get the very best that you can within your budget. I recommend them to all my friends and family.