I was visiting family for the holidays and needed to bring my vehicle in. Granted this dealership is much smaller than the one I'm used to in Texas, but that doesn't prove anything as I found out! I was promptly greeted upon pulling into the bay and had Chris in service taking care of me. He kept to his schedule and I was out the same day as promised. Would highly recommend!
Once again, very impressed with Tom Williams BMW in Birmingham. This was my third time coming in for maintenance on my 2014 528.i. This time I needed to have 4 tires replaced, which can be a stressful/pricy endeavor. On top of that, I dealt with it on top of the stressful Christmas shopping season, also while being extremely busy with work, etc. Dustin was my point person this time around, and he was great. A real straight shooter, and all around just very helpful and understanding of the fact that I had places to go and money to save. Once again, I feel like this type of service is what makes owning a BMW such a pleasure.
Everyone at BMW of Birmingham was super nice and helpful when I bought a car last week! They treated me like part of the family, and I loved the big reveal at the end!! I also loved the BMW Genius who helped me hook my phone up to the car and showed me all the bells and whistles before I left the lot! I would recommend them to anyone!
I drove from Memphis to to Birmingham and purchased a car. My salesman Hakeem had the car parked out front in the VIP section when I arrived. it only got better from there. the entire staff was super friendly and courteous. I came even introduced me to the manager. I love the car and I enjoyed the experience. Great dealership!!!!
I have been a BMW loyal customer for more than 20 years. In the time I have been a customer at the Birmingham BMW location, I have experienced a steady decline in personal service. No longer can you call and speak to someone without leaving a message and waiting (sometimes for days) for a call back. In the rare instance you get an actual person, you are then routed to a voicemail. It is the little things that create a positive customer experience for people.
My experience at Tom Williams BMW was outstanding. My service advisor, Tonya, is detailed, efficient and courteous. In addition she walks you to your car outside and hands you the key and wishes you well. That’s just great management.
Also Veronica, who is the BMW Genius, took the time needed with me to resolve my technical challenges with Bmw navigation. It is a positive reflection on management when they have hired a capable and motivated person to help you with technical issues. Bill
My car was towed into Tom William BMW. I was assigned Jolee as a service agent. She was not effective in communicating or explaining the diagnosis, to the point my husband had to leave his job and go and speak with the automotive shop supervisor to get a clear explanation of the diagnosis. I felt like she was trying to milk me for as much money as possible. She kept saying you should get this and that fixed. I'm like I just need to understand why my car want start. Your the only BMW dealer in town so you had my business and it's expensive enough. I felt like her only goal was to get as much money from me as possible. The customer service provided by Jolee was horrible. I did spend a lot of money but somehow I didn't feel appreciated by your service department. Tom William's BMW service center needs to be a better job, especially for what you pay.
I love this place! The customer service is awesome!
If you need a car and do not want the hassle that typically comes with buying or leasing a vehicle, see Jeannie. Parker, the manager, is attentive and values your business. All questions are answered and the team is extremely knowledgeable of the brand and the various vehicles.
The service department is professional and efficient, Chris Teal takes great care of your cars "health".
Highly recommended!
I encountered a wonderful experience at the BMW of Birmingham in Irondale, Alabama. The Service Center staff especially Chris Teal a Service Advisor was very polite, professional, and made me feel very comfortable. I received excellent and quality work on my son's BMW. This was a first time visit since I recently purchased the vehicle for my son who is a Senior in high school as an early graduation present. Mr. Teal answered all my questions and I left the dealership as a very happy customer. I would like to commend Tom Williams for an excellent staff on board and I will be a returning customer. Thank you and God Bless!!
Dr. Vernice Penny
Sterling Scott has been my service advisor for several years now. I have to say the best service I've ever had at any dealership. On occasion have worked with other service advisors, and the attention and "I care" attitude has always been excellent. Great team in the service department!!
My BMW was purchased 4 days after I moved to Birmingham. Everything had been very stressful up until then. David Linenfelser made my purchase experience easy and fun. His exceptional personality made me feel right at home. His introduction to all the people I would need to help me in the future was reassuring and helpful. I feel very confident in this purchase and in the people at the dealership.
OUR EXPERIENCE WAS GREAT. LARRY WAS OUR SALES PERSON. HE WAS KIND AND KNEW HIS STUFF. WE HAD SPOKEN TO HIM ON FRIDAY AND TOLD HIM WHICH SUV WE WERE INTERESTED IN. WHEN WE ARRIVED ON SATURDAY MORNING THE CAR WAS READY TO GO. EVERYONE AT THE DEALERSHIP WAS VERY HELPFUL. THEY DESERVE MORE THAN 5 STARS!
They are such a wonderful dealership to work with and do quality work. They are friendly and knowledgeable about your issue or issues and give you their full attention. They are quick to get back to you with an estimate(if needed) and the work is done in a timely manner. I would highly recommend this dealership to anyone.
Sterling is awesome to work with. Although a tire manufacturer would not help with a problem after 800 miles, Sterling and the crew did their best to help the situation. I appreciate all of the effort that was put in to help me. Sterling is very informative and regularly checks on me so I do not feel as if I have been left in the dark. I know other places might be cheaper but I do not believe I would get the same service. Paying a premium and getting a premium service works together.