Making appearances at LCBO locations this summer is the Rosé sampling bar!
Complete with a custom roulette inspired sampling wheel, ice box, and matching chairs, this in-store sampling bar is one that consumers won't soon forget!
Heading out this week to start it's cross country tour is the Dairy Farmers of Canada food truck!
This truck will be delivering delicious grilled cheese samples to hungry Canadians from coast to coast!
We're incredibly PROUD to see all of the Defined Designs builds in action this weekend at Toronto Pride. 7 different builds were utilized in a variety of activations: from truck wraps, to sequin covered DJ booths, to parade floats!
If you're heading to Budweiser Stage this summer, make sure you stop by the Jim Beam House we designed, built, and installed last month!
Checking in at an impressive 26' tall, this structure was built as a recreation of the original Jim Beam American Stillhouse!
Throwing it back to the Reese Spread vending machine we built in 2015, complete with it's very own giant spoon!
Make in-store sampling great again!
Checkout these custom built displays we put together for Naked Juice. These light weight aluminum bars were purpose built to be easily lifted in and out of event vehicles for quick and easy set-up in store.
The cedar wood crates were built to be home to fruit & custom acrylic signs.
Custom built nostalgia.
This week we delivered a completely customized 1960's Airstream trailer to #Toronto's Assembly Chef's Hall, to be used as a bar on their soon-to-be patio.
This vintage travel trailer was completely stripped, rebuilt, and outfitted with a walk in refrigerator, custom acrylic LED bottle displays, and made-to-measure stainless steel counter tops to match it's iconic curves.
The exterior wasn't overlooked either. A 7' long serving window was installed, utilizing the wall of the trailer as the canopy, complete with overhead LED pot lights.
Looking back to 2014 and the #Hershey's Thank You Store.
From graphic wrapping the store interior in a warm wood grain graphic, to creating an 8' wide holiday bow, to hand placing over a thousand Hershey chocolate bars in custom built display cabinets, we transformed this storefront on #Toronto's Queen St. in just two days.
With the Spring season in the air, here's a #throwback to when we brought the outdoors on the road with the Muskol Truck & Trailer.
We designed & customized this trailer with graphics and a real roof-mounted wood "handle" to bring the look and feel of a fishing tackle box to life.
The interior of the trailer opened up to provide the perfect stage for product sampling & displays.The activation space even included a mobile pond for consumers to practice their fishing form!
Ain't no party, like a Nordstrom Rack Party!
Check out this 45' party bus we branded inside and out for our friends at The Mint Agency, for the sneak peak event at the Vaughan Mills location of Nordstrom Rack.
In 2016 we built the "All for Here" mobile tour trailer for our friends at OLG.
This immersive experience allowed consumers to customize their very own t-shirts with just the press of a button.
Custom wireless kiosks allowed consumers to design their own t-shirts with their choice of size & layout. The design was then sent to 1 of 3 t-shirt pressing stations located inside the trailer. All three stations were designed to be as efficient as possible, each equipped with an ipad that would display all design and size details to the staff person. Each station was stocked with shirts & graphics for over 20 optional designs.
From plexiglas signage etched with topographical maps, to the integrated 14' curb side garage door, this eye-catching activation draws a crowd at every event!
A big congratulations goes out to our shop manager Waide Beech, for coming in first place at the annual Defined Designs go kart Championships!
Check out this mobile escape room we built to celebrate the upcoming release of Disney's Wrinkle In Time. You'll be able to catch this truck at Toronto's CN Tower this week!
The 10' x 20' Bonnie Rose Garage is everything but ordinary. This custom steel frame was weathered and clear coated to show the perfect amount of patina.
The rear wall features hand airbrushed logos on corrugated steel panels, with custom pipe shelving.
Best of all? This booth is easily assembled in under 30 minutes.
Not every program is a cross-country tour.
Take a look at some of the unique assets we've created that have made the most out of a small activation footprint!
Leading up to the launch of the new Black Panther Movie, we created an immersive mobile experience complete with Black Panther himself, a Vibranium mine, Captain Americas shield, and the Avengers wall of heroes.
Heading to Whistler? Be on the lookout for this rad build we put together for CIBC.
Mounted on top of their ski-thru ATM, we designed and built a custom sculpted snowboarding Percy Penguin.
This build features an integrated Hashtag trigger, which allows consumers to tweet to have the Penguin spin!
From concept, to reality.
This throwback build was created in 2012, where we built this larger than life cross-country tour for Hidden Valley Ranch.
The Hidden Valley Ranch bottles featured on the truck bed are hand-carved scale replicas of real salad dressing bottles. These salad dressing bottles were more than just for show, they doubled as additional storage for event materials. The entire truck bed display was designed as a "bolt-on" piece, so it could be remove upon tour completion, as this truck was a rental and needed to be returned without damage or modifications.
The trailer was a fully customized, double sided concession trailer which featured real wood detailing, and a wood themed generator storage box, to create a seamless look and feel.
Mini Cooper. Maximum results.
We outfitted a fleet of 7 Mini Coopers to create unique mobile sampling stations for Havana Club. We outfitted each of these vehicles with a set of roof mounted oak barrels, that could be removed and used as a platform a sampling table. These sampling table tops were custom fabricated to fit perfectly within the Mini Cooper's trunk.
This simple, easy to use, one person set up created an eye catching spectacle both on the road and in field.