It's design-fail Friday, Christmas edition! Remember proofreading (and simple math) is our friend! Have a great weekend, everyone. :-)
Just how much does brand perception influence consumer decisions? Check out this brilliant marketing experiment Payless ShoeSource recently ran! https://www.ctvnews.ca/…/payless-tricks-social-media-influe…
It's design-fail Friday! How many people do you think this cute little sticker fooled? Also, how many times did you double check to make sure Taco Cat was Cat Taco spelled backward and be kind of disappointed? 😂
Are you on Instagram? We are and love being able to connect to our community through this awesome visual social platform. ___ Interesting stat – 37% of Canadians have an Instagram account with 8.5 million users. Be sure to give us a follow @kldesignyeg and we'll follow you back! 😀Plus you'll get to see behind-the-scenes photos like catching the boss lazing on the couch. 😂
Quick! Take a look at your website on your computer or phone. Can people easily find how to contact your business when they are browsing through your website? We urge you to read this article on why it's so important to make it SUPER EASY for your customers to reach you! https://kldesign.com/the-importance-of-contact-information…/
How old were you when you saw the 8 in the middle of the 8 of diamonds card? ___ I was today year's old. -Jody
Have you ever thought how much easier life would be if someone would just do your laundry for you? Check out our client NextLevel Drycleaning & Concierge which recently opened in Edmonton and Calgary! They pick up, clean and drop off your laundry and drycleaning within 2 days. Now that's service!
2018 is winding down to a close, have you started thinking about how you'll be marketing your business next year? There's some interesting stuff in this article - especially that word of mouth and referrals still reign at the top of the list of how people make their buying decisions. https://www.forbes.com/…/5-marketing-trends-to-pay-attent…/…
It's Friday #fails day! This sign cracked us up. Grammar and layout are important, people! 😂
Curious what the color trends will be for 2019? Here is the trend report according to Pantone! https://www.pantone.com/…/fashion-color-trend-report-london…
Proofreading Saves Lives! ____ Okay, maybe it's not quite life saving but it will save you money and embarrassment for sure! If you're in charge of giving the final sign-off on anything going to print or publish make sure you read it once, twicethree times! Get your coworker, friend, neighbour or mailman to read it. You'll be surprised to see what kind of mistakes other people pick up on that you've missed. ____ Here is a quick post about proofreading that our staff, Jody, from Makina Marketing Group wrote recently. Have you ever made a proofreading error that cost your business money?
It's design-fail Friday here at KLD. 😂 See anything wrong with this picture?
3 years ago, Eye Institute of Alberta came to us with a need for rebranding in conjunction with their pursuit to raise money for improvements that would make the centre easier to get around and more aesthetically appealing. We designed them a great new logo and graphics to use throughout their fundraising campaign, advertising materials and onsite applications. Fast forward to today – it's so amazing to witness the success of their $2.3-million upgrade. ____ https://edmontonjournal.com/…/eye-institute-of-alberta-look…
We love seeing Nujen's new billboard on Argyll Road. Great job to our awesome designer, Natika. :-) ____ Do you use billboards as part of the advertising strategy for your business? With more and more people spending time commuting, billboards still have powerful branding impact reaching thousands of people per day. Digital billboards are great because they are affordable and you can easily change up your messaging and design depending on what you negotiate with the billboard agency.
Paper magic!
Kyle was recently interviewed for Toronto's Small Business Week! Here is a link to the article that ran in the Toronto Star with his insider tips on building a website for your small business. 👇🏼https://pressreader.com/…/csb_YPb6lkU9ZrxSD0FUkk3Az3GVWCUad…
It's Friday and that means it's time for us to scour the 'net to find and poke fun at the fails. 😂 Today we bring you this design fail on a display. Hands up if you notice any problems with it?!
Do you currently work in education or have children moving through the school system? How do you feel about some of the testing that your kids are faced with or the marks they are achieving?
You may be interested to hear more from our long-time client Alberta Assessment Consortium (AAC). Please give them a follow to learn more about why they are spreading the word that the best assessment of student achievement isn't always through testing. ✅
Here's an unfortunate grammar mistake on an ad campaign! Bet they're wishing their proofreaders where there to catch it. :-) ___ Have a great weekend, everyone!
I was referred to these folks by a friend. I have been happy with them from day 1. They take the time to sincerely listen to you and then give you exactly what you want. Many other companies would benefit from adopting this approach. I can't recommend them enough. They will be my first stop for all future graphic design and web work.
This is a fabulous design studio in Edmonton! I was fortunate to have my internship here and it was a great pleasure to work with Kyle and his talented team. I learned a lot and I really enjoyed the time I spend here.