InfluenceTHIS
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Added by Jopie, at 25 May 2018
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19 Reviews
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14 September 2018
Interesting article outlining the balance between brand building and performance marketing. The author estimates that 75% of marketing effort should go into brand building and 25% on performance marketing. What do you think is the right split ? https://buff.ly/2NMSRkp
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05 September 2018
Great case study on how an online software tool harnessed Youtube to help with it's digital marketing - https://buff.ly/2qYgVr3
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04 September 2018
Facebook interviewed some of the top video producers on social media media and compiled their latest tips, tricks, and helpful suggestions in this guide - https://buff.ly/2Q55d99
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04 September 2018
When influencer marketing goes wrong. Looks like listerine had a tough weekend on social -
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29 August 2018
Snapchat has worked out a way of using facial recognition to determine precisely how happy, sad, or terrified people are feeling at events — and how it might make money from the technology -
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29 August 2018
Facebook Watch has gone global – here’s its pitch to advertisers
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29 August 2018
How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians -
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28 August 2018
Hot Job Alert ! - Marketing Manager, Comscore -
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21 August 2018
Spotify launches first branded podcast series in a bid to think about new ways to monetize its service beyond traditional in-stream and video advertising. This is probably due to post-IPO revenue pressure and a way to deal with their ad blocking issues -
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21 August 2018
Mercedes-Benz is celebrating the 130th anniversary of the first long-distance drive with a short film on IGTV, marking the first cinematic production to be featured on the video platform that Instagram launched in June
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20 August 2018
Great in depth read on the difference between B2C and B2B marketing. Great suggestions on people and publications to follow and what can be learned from each type of marketing -
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17 August 2018
The UK's Competition and Markets Authority (CMA) is looking into whether consumers are being “misled” by so-called social media influencers -
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13 August 2018
5 key practices in developing effective influencer campaigns -It all starts with a tight brief -Engagement over size -Long-term agreements benefit both parties -Ask questions about audience -Track everything https://buff.ly/2MjDEK8
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13 August 2018
Great rundown of fake view buying on Youtube by the NYT - Drawing on dozens of interviews, sales records, and trial purchases of fraudulent views, The New York Times examined how the marketplace worked and tested YouTube’s ability to detect manipulation.”
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10 August 2018
Great rundown of all the key acquisitions that have happened in the influencer marketing space in the last few years - https://buff.ly/2vxrofk
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08 August 2018
DigiDay hosted a content marketing conference in Vail Colorado last week and published an interesting list of non-attributed quotes from the conference which give an under the hood look at content and social marketing. Do you have any gems to add ? https://buff.ly/2vuDHJp
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07 August 2018
Solid rundown of how the major platforms are tackling social storytelling through episodic video content -
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07 August 2018
Watch out for Amazon Advertising as it continues to challenge the supremacy of Facebook and Google -
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01 June 2018
influenceTHIS is a business ecosystem that connects you to the people and information you need to run effective influencer marketing and content marketing campaigns in Canada. Check out what went on at our annual conference on May 15th, 2018. For more info check out - https://www.influencethis.ca/
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