Great shop with some beautiful Italian bikes. Reasonable prices also. I have been to most of the shops in SM and this one is at the top of the list for me. Need a bike fitting, no problem.
Needed a few small pieces of triathlon gear. Jose was patient and helped me choose exactly what I needed. Fair prices.
Brought my bike in for a gear shifting problem, he turned one nob and fixed it right in front of me. Didn't even charge me. Honest guy! 10/10
Went to have my sealed bearings replaced on my racing wheel. Price was much better than Helen's or performance. Will come back.
This is a good shop whether you need sales or service. And they sell and service all bikes.
As for that previous post by Raul.total B.S.
This has to be the worst bike shop i have ever been to. The customer service is horrible. i called to find out the price to change my inner tube for my bike, they had quoted me 12 dollars including labor. Not only did they charge me an extra 6 dollars when i got there for labor, he charged my card 4 times. I usually go to Wheel World Bicycles where the people are actually nice and have good customer service. The only reason anyone would go this place is if they want to the fraudulent charges on their card, or if you want to get hustled. I will never step foot at this place ever again. Their prices are ridiculous, horrible customer service, and will over charge your card. Be warned!
Jose, the owner is just awesome! I bike daily to work from West Hollywood about 16 miles daily. My bike suffers a lot, but I can always count on Jose to fix it up. He's not only fast and professional, but he's not going to rip you off. His pricing is really amazing and he's always able to fix the problem. His store is clean and nice. He's dedicated and I really would be lost w/out Zone 3. I really really am glad I found them 1.5 years ago. I will never go anywhere else. You should go there if you need any work done.