Virtue Bowling Supply was opened in February of 2013 by Josh Blanchard and Craig Spencer. Both had been in the pro shop industry for 10+ years and worked along side a variety of other pro shop owners and operators. Josh is originally from Southern California and moved to Arizona to marry his wife Aimee in 2012, but owned his own pro shop in California prior to moving to Arizona. Craig was a long time Arizona local and had deep roots in the Arizona bowling community as a competitor and pro shop operator.

Josh was named the PBA rookie of the year just prior to the opening of Virtue Bowling Supply and was establishing a well known presence on the PBA tour. His worldwide recognition in the bowling industry combined with Craig's established relationships in the Arizona community made them a great resource for the Arizona bowling community. Josh's move to Arizona happened at the same time as Craig losing his current pro shop employer. The two decided to work together on a what they soon realized was a very common vision, creating "The New Standard" of customer service in the bowling industry.

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