Sharp-eyed and intrepid. Creative futurists living in the when, not the now. We’re Swagger. Call us the mad scientists of advertising—visionaries with a forward-thinking mindset to evolving and growing brands. Trendsetters. Early adopters. Risk takers. We’re not afraid to break advertising norms and take you places other brands haven’t even thought to go. We don’t like labels like 'digital' or 'integrated.' Not for us. We’re an agency of talented, creative people at every position who think really big things happen when all those people, no matter the discipline, work closely together and, you know, actually collaborate.
Coca-Cola set out to claim a seat at the table at the endless Thanksgiving parties across the country. To encourage gulps of Coke in between helpings of turkey and fixins', Coca-Cola offered customers customized bottles and cans featuring their guests' names or funny names like Crazy Uncle Joe. Through this, the product became both a place card and a conversation starter. The campaign was promoted through social media so everyone could share how special the experience made them feel. Happy Thanksgiving to you and the Crazy Uncle Joes in your life!