Marketing starts with an impression. Your first priority in being competitive in the automotive industry should be having a brand on and offline that creates an emotional reaction so your customers can differentiate between you and the next shop. Your brand should be vivid, flexible, and friendly. 80% of your customers chose your business after they have research it online. Your social media, e-Newsletter, website, really any brand piece should ignite a spark in your customer that creates an urge to buy.
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