Lassiter & Associates

Location :

Lassiter & Associates provides strategic business-to-business marketing services for a national client base that includes start-ups and Fortune 500 organizations. The Atlanta-based firm has proven expertise in technology, healthcare, and education industries.

Lassiter specializes in market and industry research studies and custom surveys that validate new product concepts, identify ways to increase sales, and improve customer retention. Specifically, Lassiter has extensive experience in win loss analysis and customer retention studies, as well as in-depth parent opinion surveys for private schools.

Lassiter also offers marketing services that include strategy development, marketing plans, customer communications, content-rich email campaigns, Web site evaluations and content development, proposal creation, sales collateral, image enhancements, and more.