I remember this place as Jug Town. It's been here for years as the country store in Waterville Valley, located in the town center. All the stuff you need without leaving the valley.
Good variety of activities for all ages: ice rink, pond with boat rentals, indoor/outdoor pool access, climbing wall, mountain bike rentals, bike lifts, golf course, Curious George story time, live music
Great place to get a few things and not have to drive 10 miles to a town. Very nice workers there. Expensive but oh so -convenient. For those who drink beer there are lots of very fine craft beers for people to chose from. Good Green Mountain coffee there as well. BT
Great little market in the White Mountains to be! Great food and good service