Filias Healthcare Marketing Strategy Group LLC

Filias Healthcare Marketing Strategy Group LLC is located at Monroe Township, New Jersey 08094, United States. Visit their LinkedIn profile for more detailed information.

• Founded and grew a healthcare marketing consulting firm designed to support marketing, rebates, contracting, product launch, and sales initiatives while building clinical and business value in dynamic markets • Advised and developed market strategies for mature and new biotechnology products for managed care health plans, PBMs, hospitals and health systems, GPOs, wholesalers, and specialty pharmacies• Captured deals with clients that included Actelion (Janssen), GBT, ChemoCentryx, United Therapeutics, Jazz, and Bausch Health, marketing across diverse therapeutic areas including small and large molecule products and orphan drugs• Navigated and prepped for loss of exclusivity (LOE) by building robust payer-focused strategies to manage the life cycle of mature brands• Spearheaded the development of marketing campaigns and value propositions backed by customer research and in-depth data on health economics to support positioning and payer reimbursement• Steered marketing and pricing strategy to align sales and account management teams and found and evolved market access functions• Maximized market share of key products by overhauling sales team efforts and promoting products on formulary while educating physicians to seek coverage from payers requiring prior authorization

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