Aretรฉ, originating from a Greek word (แผฯฮตฯฮฎ), means excellence of any kind. To be a person of Aretรฉ, is to be the best that you can be.
In ancient Greek, people aspire to live up to their fullest potential; it was not about being the wisest nor the strongest, but to be the most effective in utilizing their best strengths. It is courage and strength, even in the face of adversity.
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