BIGLIFE Sdn. Bhd. was incorporated in December 2010 to operate the airasia rewards Programme (formerly known as AirAsia BIG Loyalty Programme). In January 2014, Aimia Inc., a global leader in the loyalty management headquartered in Canada, acquired a minority stake in BIGLIFE Sdn. Bhd. In July 2021, the major shareholder of BIGLIFE Sdn. Bhd., AirAsia Digital Sdn. Bhd., acquired the remaining shares from Aimia to gain 100% ownership of BIGLIFE Sdn. Bhd.We began as an airline loyalty programme for airasia, and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding loyal airasia members. With a diverse range of partners across lifestyle, travel and financial services categories, airasia rewards is now one of the biggest points platforms that allows borderless earn and burn activities across Asean and beyond. airasia rewards' mission is to democratise loyalty points by making airasia points a universal loyalty currency that is easy for everyone to earn and redeem. airasia members can enjoy exclusive offers and earn airasia points from a wide range of brands, as well as use airasia points to redeem flights and a variety of airasia rewards deals, and pay for various bookings on airasia.com for greater savings.airasia rewards won the "Excellence in Management" award at the Loyalty Awards 2020, the only Asian company amongst other European winners. airasia rewards is the proud winner of the Loyalty Mega Awards 2019 and was named Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel (Gold) in the Asia eCommerce Awards 2020. Today we are part of the airasia Super App family. airasia Super App, our one-stop travel, e-commerce and fintech platform, offers more than 15 lines of products online — from travel to lifestyle to finance, there is something for everyone.

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