Stylish but a totally tourist brand for those who have no idea ,buying plastic made in China ,and not warm either .Go for Canada Goose or Arctirex but not that super pricey brand
I'd have to say nearly everything in Iceland is pricey, which is why this gets 4 stars as opposed to 5. We purchased a few souvenir items and have been pleased with the quality. But the prices are what kept us at bay from purchasing more even when we saw a few select items that we liked.
One of the better chains in Reykjavik as far as an outdoor sporting outfitter goes, especially with it's lack of VAT.
Buy lots of clothes from here when I visit Iceland, other brands in the UK do not match the quality.
Very, very friendly staff, but also very expensive store
Coool jacket, but experience
Quality products.
Expensive. But really good quality that lasts forever.
I love the company But this particular store downtown doesn't have very much in way of selection. All I saw were winter jackets, windbreakers and a handful of other winter items.