Hong Kong is one of the most popular places in the world for international companies to showcase their products and services at exhibitions and conferences. As a result there is a high demand for expert specialist graduates to design, produce and manage the many promotional events which take place each year.

The Higher Diploma programme will give students the knowledge and skills to work as both a designer and a manager in the exhibition industry. Student will learn basic design methodology and techniques including cultural context and spatial layouts, and also creative production skills for exhibition design, animation, lighting and interactive presentations. Students will also learn about marketing, trade promotions, corporate image design and how international events are managed.

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