Which4U recognises the need that people have to find their way through the financial maze of competing offers. The company therefore aims to make it easy to compare offers and products in the personal finance market.
The company is independent but does make its income from commissions received as a result of clients applying for products from its websites. The company does not advise clients with regard to personal finance products, but simply presents the facts in an easy comparable format for the client to decide.
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