John Wilmar, owner of La Nohelia, is the best encapsulation of Jericó’s bright future as a tourism destination.
He was born and raised on this farm a few kilometers outside Jericó, where his family has grown coffee for over 100 years. His ambitions outgrew the town, so he moved to Medellín for a career in Finance. Then, five years ago, he realized his mistake, took off his suit and tie, put on a cowboy hat and rubber boots and came home to get into the family business.
Combining the modern outsider’s perspective he gained from years in the city with his family’s history of traditional coffee farming, John Wilmar is pushing for a revolution in Colombia coffee farming and tourism. He designed and built a beautiful eco-pyramid treehouse to lodge tourists, stopped selling his beans to cooperatives, and set up his own coffee brand.
Next up, he’s building his own roasting facility and lab to run his own (sometimes crazy) coffee experiments.
John Wilmar will explain all this to you and more if you take his tour or stay in his treehouse.
Note: It’s best to do this tour if you know a little bit of Spanish. At least for now. In a couple years, John Wilmar’s precocious 5-year-old daughter, whose English is already better than her dad’s and who’s already in love with the family business, will probably be running the show. Like I said, La Nohelia encapsulates the future of Jericó tourism.
For a complete guide on Jericó, including locations of the town's many artisanal foods, info on "The Coffee Farm at the End of the World," and where to stay, eat and drink, google, "The Unconventional Route's travel guide to Jericó."
Exelente servicio un lugar para ir con amigos y familiares a descansar y conocer el mejor café de Colombia, tour en entre los cultivos y recorrido hasta el río y cata de café. Super recomendado.
Excelente opción de hospedaje en su visita a Jericó, gran atención y absolutamente acogedor. Recomendado para todos aquellos que busquen naturaleza y tranquilidad.
Por el contacto con la naturaleza, y su diseño es muy innovador
Delicioso hotel, natural. El propietario se encarga de darte una experiencia única y especial. Muy recomendado
excelente servicio, un lugar para estar en tranquilidad y relajo
Si buscas descansar y vonocer, oler y probar buen café, entonces ven aquí.