BODY ACTION

BODY ACTION S.A is an international fashion fitness, sportswear and athletic gear company.

• Interest

BODY ACTION S.A was founded back in 1994, and since then the company has an ascendant course of 23 years in the field of fashion fitness clothing.It has accomplished to be one of
the most powerful presences in athletic apparel. This fact renders BDA as the first choice of the modern consumer, who seeks differentiation, comfort but also functionalism in their clothing.

We can say that athletic clothing is indubitably one of the most powerful trends. Athletic apparel today has exceeded its conventional purpose, which was limited to be sports gear only,
just for exercise and workout purposes.

Today athletic clothing has strong influence and develops continuously, creating a powerful tendency of fashion, with its multirole usage.
'Color is the new revolution' with this concept in mind Body action designs it's new FW12 apparel lines with all available 'in trend' color combinations with imaginative neon colors.
As a result of this particular contrast between Winter season and bright colors, this FW16 collection creates a positive mood therefore has a very strong impact for the innovative consumer.
The styles chosen for this season are translated by chemical processes and finishing and they were combined with Dyed processed garments and distressed fabrics.

For the collection of Autumn-winter 2016-2017 the collection is separated in three main themes:

BDA SPORTS is a classic-chic sport line, focusing in the comfort during training. With this concept in mind, the first priority was the perfect fitting and the functionalism of clothes.
The collection is divided in Basic and Fashion fitness sub lines.
In Basic fitness line the branding is discreet and the fabrics are of exceptional resistance without particular treatments. In Fashion fitness line, colours with chemical processes were used
together with distressed fabrics to give to the clothes a unique authentic touch.

BDA COLLEGE is a line that although it belongs to BDA sports main collection constitutes the core of this year's collection and presents a line of athletic outdoor clothes,
inspired from college style.
College line is characterised by bleached, washed and burn out fabrics with special treatment and finishing in order to obtain a more vintage outlook.

Finally BDA JEANS is a contemporary high-end fashion collection that experiments in fabrics, patterns and styling.

BODY ACTION continues in 2017 the expansion of the brand in all major international markets, with exceptional acceptance from the consumers of different nationalities.
BDA exports in more than 25 countries, with sole agencies, as well as exclusive shops worldwide.