Google Maps is one of the most popular navigation apps globally. In 2020, it was the most downloaded navigation app in the U.S. It's used by millions of people every day to commute, travel to new places, and explore local businesses. So, if you need to reach more customers, start using it. The online search tool can benefit your business in different ways. Here's how.
Listing your business on Google Maps makes it easy for potential customers to find you. The tool acts as a search engine and allows people to find your business by name, contact details, or physical location. Most people search for locations using their phones, and that's where Google Maps comes in. As they search, they will see your business and other nearby businesses and may end up paying you a visit. Use this great tool to market your products and services.
Once a customer views your business listing on Google Maps, they might want to contact you to make an order or get more information. Google Maps lets customers call your business directly with just one tap. When listing your business on Google, be sure to include contact details such as your company's email and phone number. If potential clients can easily connect with you, they are more likely to visit your store or buy products.
If you own a brick-and-mortar store or a restaurant, you need to attract walk-in customers every day. Google Maps encourages people to visit local businesses to purchase products. As people drive or travel, they search for businesses near them. If your business is a top result on Google maps, it will get more customers. Some customers prefer to test a product before buying it, that's why a Google listing is so important. For instance, a car buyer may want to test drive a vehicle before making up their mind. According to Toyota of Riverside, a top dealership in Riverside, Indiana, a Google listing can help you to win new business. It shows them there's a company that can offer them the services or products they are looking for.
88% of customers value online reviews more than personal recommendations. So, if your business has positive online reviews, you'll attract more customers. Google Maps has a feature that displays customer reviews from past interactions. The ratings, images, and comments can build or destroy a business. Encourage happy customers to leave reviews to boost your brand credibility and help you appeal to more people.
Google Maps boosts traffic to your website, giving you the opportunity to market your products to people who are actually interested in them. Once customers find your listing, they can click on your website and complete the purchase process. Having a company website is important if you want your business to be visible online. 75% of consumers judge the credibility of a business based on its website. Therefore, you need to have a professional website and include the domain on your Google Map listing.