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How Augmented Reality is Revolutionizing the Auto Industry

How Augmented Reality is Revolutionizing the Auto Industry

Augmented reality (AR) has been adopted by most industries, including the automotive sector. In 2017, the global AR and VR market was valued at $213 million and is projected to grow to $673 million by 2025. Automakers are using this technology in all aspects of business, from manufacturing, to prototyping, to creating interactive showrooms. Here are a few ways AR is revolutionizing the automobile industry.

  1. Intuitive Road Safety

    AR is now used in cars to improve safety. Cars have heads-up displays (HUDs) which show the driving speed, give navigation directions, and alert drivers about any road construction ahead. This innovation helps reduce incidences of distraction driving, which resulted in 3,142 mortalities in 2019. The displays don't require drivers to look away from their usual viewpoints, significantly enhancing safety. Some automakers also use AR to warn drivers of nearby obstacles.

  2. AR Owner Manuals

    Automakers such as Hyundai, Audi, and Daimler AG have started developing AR owner manuals. Although these are yet to become popular with car owners, they are the future in the automotive industry. The Hyundai tech allows drivers to point their phones at something in their car and get an explanation on the screen. This type of support makes it easier for drivers to diagnose a problem without spending a lot of time and money.

  3. Car Buying

    Augmented reality has revolutionized car-buying. It offers car buyers a look at available vehicle models. They can use their smartphones to check out vehicles from anywhere. They can even spin the cars around to see how they look from different angles, enhancing the shopping experience. Since the coronavirus pandemic came into our world, more people prefer to shop online and don't visit dealerships. AR for cars comes in handy because it allows shoppers to examine different types of vehicles available using their computers or smartphones from the comfort of their home or office.

  4. Manufacturing

    When building vehicles without AR, engineers have to develop multiple prototypes for testing until they get the right one. But with AR, they don't need physical prototypes. This reduces manufacturing time and costs and boosts efficiency. AR also makes it easy to assemble a car even when the personnel are in different geographical regions. Brands such as Volkswagen are already using augmented reality to assemble their electric vehicles.

  5. Repairs

    Augmented Reality is also being used to perform car diagnosis and repairs. The technology provides the important information to the technician on the issue, saving time and money spent on repairs. On some occasions, technicians can also use AR to offer remote assistance to drivers in need. AR makes car maintenance a fast and efficient process and also reduces errors. Augmented reality is here to stay. It's vital for both car owners and auto manufacturers. It makes the manufacturing process a lot easier and saves automakers thousands of dollars. On the other hand, drivers can use AR technology to boost the safety and performance of their cars. The technology has limitless possibilities and we can't wait to see what's in store.

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