Statistics show that 71 % of small businesses have a website while 28% don't. A company website is important because it's an avenue for customers and prospects to know more about your business. You can customize it with the appropriate content depending on your industry. In addition, a website is a great marketing tool so you need to have one even if your business operates offline. Here are 5 must-have features for every business website.
Your website should have engaging content to keep visitors hooked. You can conduct a market survey by checking forums in the industry to see what users are asking. Once you've gathered this information, you can write blog posts and include the keywords to attract your target audience.
You might need to pay for ads and sponsor your blog posts on social media for more visibility. If you don't have enough money to pay for these business costs, look for alternative financing options. If your vehicle is still in good condition, you can use it to apply for a title loan. Use the money you get to cover business website costs.
38% of people leave a website if the layout and content are unattractive. If first-time visitors can't navigate your website, they are less likely to return or buy your products and services. You need to make your website easy to navigate by having a simple, functional design, including clear menus and sub-menus, and adding a strong call to action. In addition, the design should also be mobile-friendly since customers are increasingly using smartphones to browse.
Your website visitors might have follow-up questions or inquiries about your products and services. Therefore, you need to add easy-to-find contact information-like your business email address and phone number. Ensure that you also add information about when they should expect a response (like in a day or two). You can add a Frequently Asked Questions (FAQ) section to address some of the common questions.
As a marketing tool, your website should help you learn more about your customers and prospects. You can use analytics tools such as Google Analytics to know who your visitors are, their buying behavior, and which platforms they are using to visit your site. This information will come in handy if you need to review your content strategy or develop a new plan for the business.
When creating a business website, you need to address the 5 W's: Who are you? What do you offer? Where can customers get your goods and services? Why is your business important? When and how can customers reach you? Your website should communicate what your business is about on the first visit. This is important because 38.5% of visitors judge a business by looking at how its website looks at first glance. Therefore, you need to ensure that all the pages on the website communicate your 5 W's clearly.
Putting up a business website is not enough. You need to create an engaging platform that represents your brand well and influences visitors to become loyal customers. If you include these features, you'll create a website that resonates with your target audience.
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